Economic

ISSN 1940-204X COORS BALANCED SCORECARD: A DECADE OF EXPERIENCE Hugh orchard University of capital of Colorado Tom Cook University of Denver flock Richter Coors Brewing Company IntroductIon By the end of 1997, Coors had finished the implementation of a troika-year Computer co-ordinated Logistics (CIL) project to improve its put range management. Coors defined its furnish range of a function as each activity involved in moving production from the suppliers supplier to the nodes guest. (Since by federal official law, Coors cannot sell directly to consumers, Coors customers argon its distributors whose customers are retailers whose customers are consumers.) Coors put up chain included the followers processes: purchasing, research and development, engineering, brewing, conditioning, fermenting, packaging, warehouse, logistics, and transportation. This CIL project was a cross-functional initiative to reengineer the business processes by which Coors logistics or su pply chain was managed. This reengineering project improved supply chain processes and applied knowledge technology to provide by the bye and accurate info to those involved in supply chain management. The project documental was to increase company profitability by reducing motorbike times and operating costs and increase customer (distributor) satisfaction.

The parcel vendor used for this project was the German company, Systems Applications & Products (SAP), 1 that provided the pecuniary and materials planning software modules. The SAP planning software became Coors lade configurator software that takes distributor demand forec asts and the production record and creates ! a shipping schedule for the following week. The following major(ip) supply chain problems were corrected by this CIL project: 1. skirmish seasonal demand, 2. showdown demand surges from sales promotions, 3. supporting the origin of more than three new brands each year, 4. selection routine customer (distributor) aims, 5. filling rush orders, and 6. moving...If you want to get a entire essay, order it on our website: BestEssayCheap.com

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