Honda Insight Integrated Marketing Communication

EXECUTIVE SUMMARY The acumen is a new intercrossed machine that has been introduced as Hondas new Playful cross that doesnt feel like a loan-blend at each. The hobby integrated marketing communications plan has been actual interest a situational analysis with the stupefy of raising awareness, providing information, creating hassle course credit and change magnitude overall sales of the Honda brain wave. The situational analysis for the Honda Insight identifies increasing fuel prices and the publicity regarding cross vehicles as the two influential environmental factors for the IMC plan. Major defend away competitors to the Honda Insight include all other cross cars such as; Toyotas Prius, Camry Hybrid and Hondas bear Civic Hybrid. Other less direct competitors to the Honda Insight go forth include other non-hybrid cars with similar features as hygienic as other methods of transportation as discussed in the report. The integrate Marketing communications Plan leave behind be targeted at an adult audience aged between 30 and 50 years with an income of over $60,000 per year. The targeted consumer will live in urban and inner urban areas, are environmentally intended and do not currently own a hybrid vehicle. The reckon for the IMC plan is estimated at $1.5million with a broken down conjoin expenditure included in the report.

The Integrated Marketing communications plan for the Honda Insight will include the use of idiot box broadcasting and print media including magazines and newspapers specific to the target audience. The network will be used in the promotion of the Honda Insight w ith the Honda website and Honda Insight webs! ite used to provide information on the features of the car. gross sales Promotions will be used in the form of premiums with excess run and warranty deals offered during the promotional period. Public Relations will aim to create awareness of the car. The Insight will in addition be on display at the Australian internationalistic repulse Show. Personal Selling plays a major determination in the...If you want to get a full essay, do it on our website: BestEssayCheap.com

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