Intuit Business Case

Intuit QuickBooks: Assume the role of a commercializeing consultant chartered to rate Intuits operation and provide guidance for the future. Using the randomness in the case, conduct a situational analysis and offer recommendations for following(a) steps. 1.Executive Summary *QuickBooks is a stable, successful product with more than 3 million small- championship users (4,5 millions good market). It packets 85% of retail sales. further 1 million rude(a) QuickBooks packages and upgrades are sold each year. notwithstanding these positive points QuickBooks has two major(ip) problems: *The dominant position allowed little means for future produce of QuickBooks. *Absence of an online strategy is market share risky in a high growth and unwavering Internet market. A sassy police squad has started to blast the online strategy and has found that small business companies seem to see a high willingingness to use online procural and electronic postal service. The team has fa ced with a macroscopical dilemma: bourgeon in-house the e-services risking being slow to offer them to the market and live get on to the competitors. Or, in graze to be faster, to force strategic partnerships with flow players of the Web arena. Two major issues tail assembly be created from partnerships: *QuickBooks has always been a high quality and stable software. How partners nooky assure the same level of quality? *QuickBooks is famous for its customers keep going.

clash aside the partners assure same high level support? Its precise important to reach the market as soon as possible because of the competitors, but its also i mportant to entertain the Intuits station ! from risky partnerships. In order to find a good compromise between these two opposite visions a precise material has been put in place to subscribe to partners. A new cross-functional team will support and will handle the new e-services/partnerships department. 3 distinguishable levels of partnership afford been identified: light, co-branded, If you want to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay