Introduction to Marketing Study Notes for Test

foodstuffing Study Notes Target mart - to whom will you get the product. Developing Starategic Marketing Plan - unwrap, measure out & international ampere; select the market - when market is selected, develop & keep in line a Marketing Program designed to target choosen market. Market - great deal with willingness to purchase and authority to buy. Types of Markets: CONSUMERR GOODS - products & work purchased by con sum of moneyer for private use. INDUSTRIAL GOODS - products purchased to be used for action of other goods or for resale. marketing of industrial Goods also called - condescension to Business Marketing. the key to straitlaced classification of goods lies in the purchaser & in the reasons for acquire the good. Market partition - grouping people according to their similarity in genius or more dimensions related to a special(a) product category. Market Segmantation: age, gender, geographic location, income, population, mobility, etc. are vit al for marketing strategy. 5 basis for segmenting consumer markets: 1. Demographic segmentation 2. Geographic Segmentation 3. Psychographic Segmentation 4. Benefit Segmentation 5. Usage Rate GEOGRAPHIC character - dividing market into homogeneous groups based on population location. (used for ages) demographic section - dividing market on characteristics such as age, gender, income.

(easiest) PSYCHOGRAPHIC cleavage - to identify market segments it uses behavioural profiles developed from analyses of the activities, opinions, interests, and lifestyles of consumers. BENEFIT section - depends on travel market ing research techniques that focus on benefi! ts the consumer expects to derive from a product. USAGE RATE - divides the market by amount of product consumed, and/or brand loyalty. Start peak in market segmentation - remember where your buyers are. Geographic. ( tidy sum move to bigger populated placed. Immigration impacted Canada. nation are in the cities. Canadas population - urban. Toronto - Montreal - Vancouver : biggest.) Residence location indoors geographic area is very important. Climate... If you want to get a undecomposed essay, order it on our website: BestEssayCheap.com

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